Zynga Announces Platform for Non-Facebook Gaming

Zynga has emerged as one of the fastest growing social network game developers. The company is located in Sans Francisco, United States. The company is known for developing browser-based games that work both stand-alone and as application widgets on social networking websites, including Facebook, Orkut, Google+ and MySpace.

The company is planning to expand its operations beyond its signature Facebook games. Zynga.com won’t remain the only corporate website for the company, as it will also become a platform that features the company’s most popular games along with titles from other publishers.

The site is scheduled to go live in some days. According to company’s blog post, the site will feature the games including Words with Friends, CastleVille, Zynga Poker, Hidden Chronicles and CityVille. Furthermore, Zynga has inked a deal with MobSceince, Row Sham Bow and Sava so as to develop games for the platform.

Zynga1 Zynga Announces Platform for Non Facebook Gaming

There will also present a feature called the Social Stream that enables user to play in real time with your friends and find new ones. Although, it appears that the company is planning to develop its own social network, CEO Mark Pincus wrote in the blog post that “we built Zynga.com to complement [Facebook's] pervasive social graph.”

He further pointed out that other publishers while using Zynga.com will be able to “extend the reach of their games and connect to even more players. Later this year we’ll make our platform available for all social game developers through a Zynga API.”

Zynga is enjoying a very favorable relationship with the world’s largest social network and accounts for 12% of company’s revenues. Interestingly, almost 93% of the Zynga’s revenue coming from Facebook, so the company is looking to expand its revenue sources.

Considering the symbiotic relationship between Zynga and Facebook, it won’t be surprising to see investors encouraging the news. The company’s stock was already up 6% after the announcement made on Thursday.

Filed Under: Gaming & EntertainmentNewsSocial Networks

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