Twitter’s Promoted Tweets and Accounts Arrives on Mobile Apps

Twitter has reportedly bringing its additional ‘Promoted Products’ to the mobile platform. The Promoted Products is largely a reference to Twitter’s Promoted Accounts and Promoted Tweets. It’s been quite some time that the Promoted Products suite of advertising products – including Promoted Trends, Promoted Tweets (in search and in the timeline), and Promoted Accounts – have been on the web as well as on the mobile web interface at m.twitter.com.

The recent app updates from Twitter will now bring Promoted Accounts to both Twitter for iPhone and Twitter for Android, with Promoted Tweets join the party soon after.

According to Twitter, bringing the new products to its mobile platform will offer users a similar kind of experience they have on the web. The Promoted Accounts will be located in list of “Who to Follow’ recommendations inside the app.

Promoted Products Twitter’s Promoted Tweets and Accounts Arrives on Mobile Apps

On the other hand, Promoted Tweets will appear both in the search and in the timeline. When tweets appear in the timeline, they will show up like any other and won’t appear being stuck at the top of the screen as they usually appear in search. With new tweets rolling in, the Promoted Tweet will automatically fall off the page. However, in search, the Promoted Tweet will appear at the top of the screen as mentioned above. You can even swipe a tweet to remove it, if the Promoted Tweet is irrelevant.

Initially, the roll out will be limited to some particular users who can see the Promoted Tweets at the top of their timelines. The company says that it is not sure of the exact timeline of how long the roll out would take to complete.

Ads can be avoided at present with the help of a third-party client, such as Tweetbot – a great backup choice.

Twitter CEO Dick Costolo, while speaking at the D; Dive Into Media Conference, in January, said that company’s advertising business is rising and the engagement rates on Promoted Tweets, Trends and Accounts is high. He said, “We’ve figured out the business. The advertising model is working, we just have to scale it.”

It seems that it is a good move from Twitter to move all the ad products to mobile platform.

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