Facebook Challenging Google for Internet Crown

The only company that effectively prevented Facebook from dominating the Internet has been Google. Now Facebook is challenging Google’s supremacy on the Internet with a different approach on how people live, work, play and search on the Internet.

Google generally delivers search results based on algorithms, which take into consideration the user’s web history. Facebook announced a richer level of personalization based on one’s own ‘Likes’ and recommendations of Facebook friends.

Owner and founder of Facebook, Mark Zuckerberg refers to this as the ‘Social Graph’. He said in a TV interview: ‘I think what we’ve found is that when you can use products with your friends and your family and the people you care about they tend to be more engaging.’

Facebook Challenging Google for Internet Crown Facebook Challenging Google for Internet Crown

This is a small glimpse of the type of search engine Facebook may plan for its users in the near future.

Facebook has been on a collision course with Google for some time now. The company earlier launched an @facebook.com email service, which is intended to compete with Gmail. Facebook also launched ‘Facebook Questions’, a search engine-type service which let users ask questions and get ansers from other members.

Facebook has also become a risk to Google on the hiring front. In fact, Google were forced recently to raise salaries by 10% across the board in order to keep staff members from leaving the company and joining Facebook.

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